I’ll admit it’s not an easy thing to pick up the phone and have a conversation with a stranger. There is a lot that could go wrong: awkward silences or you call the guy who’s everyone’s best friend and will never get off the phone, or it could turn out to all be a complete waste of time because you weren’t sure what you were looking for in the first place.
The payoff of speaking to your customers is huge! It allows you to gather data that can not be acquired any other way. The conversations reveal your relational keywords. These are the words and phrases that show the relationship your customers have with your product/ company/ brand. These words and phrases become a key that will unlock the door of massive growth, strong community building, brand loyalty, and customer trust. Which, at the end of the day, all translates into more sales, more leads, less churn.