Adrienne Barnes
Personas = People
There's a better way to build and use buyer personas. It's time to end the check-the-box-marketing practice and get to actually know our customers.
Personas= People
Buyer Personas Suck!
But they don't have to.
No more Sally Sales girl who drives a Honda, loves the color red, and would be Spiderman if she could be a superhero.
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