Adrienne Barnes

Personas = People

There's a better way to build and use buyer personas. It's time to end the check-the-box-marketing practice and get to actually know our customers.

Personas= People

Buyer Personas Suck!

But they don't have to.

No more Sally Sales girl who drives a Honda, loves the color red, and would be Spiderman if she could be a superhero.

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