Growth Machine: Content Strategy Starts With Your Customers’ Language
HomePortfoliosGrowth Machine: Content Strategy Starts With Your Customers’ Language
Where an SEO strategy traditionally starts with keyword research, a full content marketing strategy starts with your customers' language.
The beauty of content marketing is the foundational role it plays across all other marketing efforts. B2B SaaS content expert Adrienne Barnes joins us today to tell us all about that and:
👉 Writing your best hook 👉 How your customers’ language should kick off your keyword strategy 👉 Reaching out to your greatest enemies for feedback
