The jobs-to-be-done buyer persona
Customer interviews, feedback surveys, qualitative data analysis
all done-for-you, so you can focus on growth
We take care of everything, so you don't have to
Step One: Strategy
- We take time to understand your needs and the questions you have about your customers.
- We design questions to keep your customers engaged, comfortable, and sharing key information about your product in both surveys and interviews
- We schedule all the phone interviews in a time that is convenient for your customers
- We schedule survey releases, and ensure that your customers are segmented, so that one customer isn’t bombarded with multiple surveys.
- Receive weekly Strategic Summaries. Strategic Summaries allow you to make quick, actionable, and accurate decisions. The minimum 3 month contract will receive 8-10 strategic summaries.
Buyer Personas You Can Show Off
Each Best Buyer Persona will have a fully designed PDF, HTML, or Slide deck for your convenience.
Because we encourage customer conversations to be a central part of your growth strategy, we give you all of the raw transcripts, docs, and spreadsheets to continue adding new information to your Best Buyer Persona.
Best Buyer Persona
- fully designed buyer persona
- access to all the docs, spreadsheets, and transcripts
- one survey sent to a different segment of customers
Starts at $18,350
Continuous Customer Development
- 6, 9, or 12 month contracts
- Weekly Strategic Summaries
- 10 customer conversations each month
- Up to 6 Surveys
- Question design for surveys and interviews
- Qualitative Data Analysis